Keller ISD’s Board of Trustees approved the construction of a video scoreboard at KISD stadium and the Athletics Department introduced the corporate sponsors that have committed to enter into an advertising agreement that will eventually cover the cost of the addition.
The stadium sponsors include:
David Hall State Farm Insurance
Freedom Buick Grapevine
Texas Health Harris Methodist Hospital Alliance
Sponsors will receive advertising space surrounding the new video board as well as exposure at other athletics venues in the Keller ISD and on the District’s Web site, KellerISD.net. With all four Keller ISD high school varsity football teams sharing the stadium, sponsors will get exposure at a minimum of 20 varsity football games each year.
The 24-foot-by-15 foot digital video board will allow instant replay and in-game advertising as well as providing students the ability to practice video production skills through management of the video board’s content.
The new video board is expected to cost under $500,000, including the cost of cameras and renovating existing press box space into a control room. The cost is expected to be recouped within 10 years through the sponsorships.